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Facebook Dating launched in the US last week, giving users ages 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity to set itself apart by simplifying what’s arguably the most Klicka pÃ¥ den här länken vexing aspect of online dating: setting up a profile.
Jonathan Kay, founder of app analytics platform Apptopia, explains that aside from offering users a new, more curated experience, Facebook could potentially ease the tedious process of putting together a profile-users’ top dating app pain point.
“The real problem with dating sites is that the barrier to entry is extremely high,” Kay said. “Not only do you need to invest time in actually setting up a profile, you also have to create this profile from scratch-finding pictures, crafting an ‘About Me’-those things can be awkward and difficult to do.”
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